Before, we optimized for keywords. Now we optimize around them. Google used to reward exact matches. Today, it rewards how well your content matches the psychology behind those words — not just the term itself. Two landing pages for a PLG SaaS product: Page A: Optimized with high-volume SEO keywords Page B: Written using user … Read more
The Men Who Killed Google Search If you take one thing away from this, I want it to be the name Prabhakar Raghavan, and an understanding that there are people who are responsible for the current state of technology. Do you want to know what Prabhakar Raghavan’s old job was? What Prabhakar Raghavan, the new … Read more
The first website was created in August 1991 by Tim Berners-Lee at CERN, a European nuclear research agency. Berners-Lee’s WorldWideWeb browser became publicly available the same month. By June 1992, there were ten websites. The World Wide Web began to enter everyday use in 1993, helping to grow the number of websites to 623 by the end of the year. In 1994, websites for the … Read more
