Search is no longer transactional. It’s psychological.

Before, we optimized for keywords. Now we optimize around them. Google used to reward exact matches. Today, it rewards how well your content matches the psychology behind those words — not just the term itself. Two landing pages for a PLG SaaS product: Page A: Optimized with high-volume SEO keywords Page B: Written using user … Read more

How did Google Search become Shit

The Men Who Killed Google Search If you take one thing away from this, I want it to be the name Prabhakar Raghavan, and an understanding that there are people who are responsible for the current state of technology.  Do you want to know what Prabhakar Raghavan’s old job was? What Prabhakar Raghavan, the new … Read more